Stripe has struck a deal with retail giant URBN

Stripe, the financial infrastructure platform for businesses, today announced a partnership with URBN to provide online and in-person retail payments for Urban Outfitters, Anthropologie Group, Free People and FP Movement. By using Stripe as its core payment infrastructure, URBN will provide a more consistent checkout process for its customers to increase authorization and innovation in the future.

At the same time, URBN will provide a more consistent checkout process for its customers to increase authorization and innovation in the future.

«Payments — a critical link between our brands and URBN’s millions of customers who expect checkout to be as easy as trying on clothes or adding items to a cart» — said Dave Hain, chief technology officer, URBN. «Stripe allows us to focus on creating the best unified commerce experience by eliminating the complexity associated with payments across our brands».

And we’ll be able to focus on creating the best unified commerce experience by eliminating the complexity associated with payments across our brands.

With billion-dollar annual sales, URBN is consolidating most of its North American payments into Stripe. In doing so, URBN expects higher authorization, reliability, more accurate data analytics and greater potential for future innovation in payments.

Boost productivity with Stripe

URBN will use Stripe in several ways:

• In-store payments. The Stripe terminal will become the primary payment option in URBN stores in North America, utilizing BBPOS WisePOS E readers in more than 600 locations and requiring no additional employee training for implementation.
• Simplified online checkout. URBN utilizes Link and Stripe Financial Connections to allow online shoppers to seamlessly pay from their bank accounts. Customers who have saved their bank account information with any business using Link can quickly checkout without having to re-enter payment information.
• Expanding payment options. In the future, URBN plans to use Stripe’s optimized checkout package to show customers the most appropriate payment options based on device type, location, language and many other factors.
• Expanded authorization windows. As part of URBN’s fulfillment process, card payments are processed only after a customer’s order has been shipped or received in-store. URBN will use Stripe to extend the authorization window from the time the order is placed to the time it is shipped, ensuring more transactions are successfully processed even in the unlikely event of a delay.
• Payment performance and reliability. URBN will benefit from API reliability of over 99.999% and authorization speeds that remain high during peak demand periods.

«Without properly configuring payments, retailers are leaving millions on the table at a time when shoppers are even more selective about their spending» — says Eileen O’Mara, chief revenue officer at Stripe. «Shoppers expect easy checkout, and businesses want high authorization rates. We are excited that our partnership will provide URBN with both».

URBN will use Stripe Connect to facilitate payments between third-party merchants and buyers on its marketplaces featuring independent apparel brands. In addition, URBN’s finance teams will use Stripe Sigma and Stripe Data Pipeline to automate revenue data collection and financial reporting across all of its brands. Translated by www.DeepL.com/Translator (free version)