The market of game consoles in Russia grew by 29.5%: PlayStation strengthens its leadership, and Steam Deck comes on the heels of Xbox
By ForGeeks M.Video-Eldorado Group has summarized the sales of game consoles in Russia for 2024. The analysis showed that the market has grown significantly in monetary terms, while the balance of power between the main players continues to change.
Analysis of the results shows that the market has grown significantly in monetary terms, while the balance of power between the main players continues to change.
Russian console sales: revenue growth, but no volume increase
In 2024, the volume of the game consoles market in Russia reached 31.67 billion rubles, which is by 29.5% more than in 2023 (24.46 billion rubles). However, the number of devices sold remained unchanged at 1.45 million units, the same as a year earlier.
The number of devices sold remained unchanged at 1.45 million units.
This growth was not due to an increase in the number of buyers, but rather to an increase in the average price of consoles sold, which is due to increased demand for premium models.
Sony strengthens lead, Microsoft loses ground
Sony is the unchallenged leader
PlayStation continues to dominate the Russian market, increasing its share in monetary terms from 63.7% to 71.6%. The number of devices sold also increased: from 18.6% to 29.5% of the total. This confirms the strong demand for the PlayStation 5 and its premium versions.
PlayStation 5 and its premium versions.
Microsoft – sharp drop
Xbox is in a tough spot: the company’s share in monetary terms has almost halved – from 16% to 8.9%, and in the number of units sold – from 7.1% to 4.8%. The reasons for the decline are obvious: difficulties with official shipments, limited localization and high competition from alternative platforms.
Nintendo – stability, but no breakthroughs
The company showed mixed results. In quantity terms, its share grew slightly, from 4.5% to 4.9%, but in money terms it fell from 6.5% to 5.3%. This may indicate continued interest in portable solutions, but without a significant refresh of the device lineup.
Most of the growth came from the market.
Steam Deck breaks ground: a new competitor for Xbox?”
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The big sensation of 2024 is Steam Deck. According to Sergey Mezin, head of Game Development and Gaming Community at M.Video-Eldorado Group, the console from Valve showed explosive sales growth of more than 70%.
Sergey Mezin, head of Game Development and Gaming Community at M.Video-Eldorado Group.
In monetary terms Steam Deck surpassed Nintendo and approached the Xbox sales, which once again proves the high interest of Russian gamers in portable PC devices.
Steam Deck is particularly sought after by gamers who are used to the Steam ecosystem and appreciate the flexibility of customization. Its success has also been attributed to its increased availability, with the device now available not only in specialty stores, but also at mass retailers.
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In total, more than 43,000 Steam Decks over 43,000 Steam Deck were sold in Russia in 2024 – a serious figure for a new category of devices.
Steam Deck A serious figure for a new category of devices.
Retro consoles: nostalgia continues to sell
Despite the dominance of modern gaming systems, retro consoles such as SEGA and Dendy retain their niche. They continue to find buyers among collectors and retrogaming enthusiasts, indicating a steady interest in the games of the past.
They’re still a popular choice among collectors and retro gamers.
