M.Video-Eldorado sees console sales up 49% in 9M 2024

M.Video-Eldorado Group has summarized the results of game console sales on the Russian market for the first nine months of 2024. According to preliminary data, between January and September, console sales grew by 49% in monetary terms compared to the same period last year.

According to the company’s preliminary data, sales of consoles increased by 49% in monetary terms compared to the same period last year.

According to the company, during the reporting period, Russians bought 1.02 million game consoles, the total value of which amounted to 22.3 billion rubles. PlayStation remains the market leader: PlayStation 5 sales accounted for 70% of the total gaming device market in monetary terms, which is 10.4% more than a year earlier. In unit terms, the PlayStation 5’s share also increased by 10.4%, reaching 29% of the total number of devices sold.

Sales statistics for Xbox, Nintendo and Steam Deck

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The Xbox’s share in Russia is 9.7% in monetary terms and 5.4% in unit terms. Nintendo took 5.1% of the market in monetary terms and 4.6% in unit terms. Valve’s Steam Deck console rounds out the top three in terms of revenue, with sales of 7.5% of the market in monetary terms and 2.7% in units.

Steam Deck is the most popular console in Russia, with sales of 7.5% of the market in monetary terms and 2.7% in units.

Popularity of retro consoles

In addition to modern game consoles, Russians are actively buying retro consoles. In the first 9 months of 2024, 433,000 devices in this segment were sold, which confirms the steady interest in retro games and classic consoles among Russian gamers.

Russian gamers are actively buying retro consoles.