M.Video-Eldorado named leaders in coffee machine sales in Russia
By ForGeeks
M.Video-Eldorado Group has published data on sales of coffee machines in the first half of 2025. At the end of six months, Russians bought 1.2 million devices worth a total of 17 billion rubles. The market grew by 11% in both monetary and quantitative terms.
Top 5 cities: Moscow, St. Petersburg and largest regions
Moscow and St. Petersburg were the leaders in terms of the number of coffee machines sold – here the development of the retail network is combined with a high culture of coffee consumption. Ekaterinburg, Krasnodar and Novosibirsk also made the top five.
Avending machines lead in revenue, but not in quantity
The automatic coffee machine segment took 68.3% of revenue – thanks to built-in grinders, automatic cappuccinators and programmable modes. Carob coffee makers accounted for 16.6%, capsule coffee makers for 8.3%, filter models for 4.1%, and other types of devices for less than 3%.
But in terms of the number of units sold, the distribution is more balanced: automatic and filter coffee machines accounted for 22.7% each, carob models took 21.2%, Turkish models 15.2%, and capsule models 14.2%. Thus, the more affordable formats remain in high demand.
De’Longhi is the leader both in rubles and in quantity
In terms of revenue, De’Longhi takes first place with a 34.3% share, followed by Polaris (7.3%), Krups (6.7%), Kitfort (3.4%) and Tuvio (2%). De’Longhi (13.5%) also leads in units, followed by Kitfort (13.3%), Polaris (5.2%), Redmond (3%) and Lumme (2.3%).
The market is shaped by both premium brands and affordable solutions, especially those in demand in the regions.
All price segments are in demand
A quarter of sales (25.2%) came from devices costing up to 2,000 rubles. The 5,000-9,000 ruble segment took 18.1%, and the 2,000-5,000 ruble category took 15.4%. Sales in the middle class (9,000-29,000 rubles) amounted to 22.5%, and 18.8% of buyers chose devices costing more than 29,000 rubles. This indicates the maturity of the category and the wide representation of models on the shelf.
The M.Video-Eldorado named the leaders in coffee machine sales in Russia was first published on itzine.ru.
