Artificial intelligence for search is Google’s biggest bet, says Alphabet executive

 Alphabet, the parent organization of Google, which has become famous for projects in self-driving cars and quantum computing, is making its biggest bet closer to its core business – online search.

The company is making its biggest bet closer to its core business – online search.

The use of artificial intelligence to improve the search that has made Google synonymous with the Internet remains the company’s top priority, Ruth Porat, Alphabet’s president and chief investment officer, said at the Reuters NEXT conference in New York.

Ruth Porat, Alphabet’s president and chief investment officer, said at the Reuters NEXT conference in New York.

Artificial intelligence as the foundation of the future

“We are going where our users want to be,” Porat told Reuters editor-in-chief Alessandra Galloni.

“We are going where our users want to be,” Porat said in an interview with Reuters editor-in-chief Alessandra Galloni.

The majority of Alphabet’s more than $300 billion in annual revenue comes from search-related advertising. As part of its AI integration, the company has introduced automatic reviews for queries with no obvious answers, in response to competition from OpenAI and ChatGPT.

The company has also introduced automatic reviews for queries with no obvious answers, in response to competition from OpenAI and ChatGPT.

But using AI comes with challenges, such as so-called “hallucinations,” where the system comes up with incorrect information. According to Porat, search will continue to evolve, remaining a key area of investment for Alphabet along with Google Cloud.

The impact of AI on healthcare

Also, Alphabet is actively applying AI in the medical field. Porat mentioned the AlphaFold project, which predicts protein folds to discover new drugs, and the Isomorphic Labs division, which develops medical solutions.

The company’s medical solutions division

Isomorphic also helps preserve the vision of people at risk and frees doctors from having to spend a lot of time behind screens, bringing humanity back into the doctor-patient relationship.

Isomorphic Labs

“AI can restore humanity to medicine,” Porat emphasized, citing her own physician’s opinion.

“AI can restore humanity to medicine,” Porat said, citing her own physician’s opinion.

Investing in AI: justified costs

When asked about the cost of Alphabet’s investment in artificial intelligence, Porat called the technology a “generational opportunity.” The company plans to spend $50 billion on chips, data centers, and other capital expenditures in 2024, but intends to be performance-driven in those investments.

The company is planning to spend $50 billion on chips, data centers, and other capital expenditures in 2024, but intends to focus on the impact of those investments.

“We need to ensure a return on investment,” she concluded.