iPhone became the leader among purchases of refurbished devices in M.Video-Eldorado

M.Video-Eldorado has shared its analysis of refurbished smartphone sales for 2024. The most in-demand models among customers were the 128GB Apple iPhone 11 (12% of sales), 128GB Apple iPhone 13 (11%) and 128GB Apple iPhone 12 (9%).

Apple iPhone 11 with 128GB storage (12% of sales), Apple iPhone 13 with 128GB storage (11%), and Apple iPhone 12 with 128GB storage (9%).

Trade-in popularity and assortment

According to the data of M.Master service, which deals with the acceptance of equipment under the trade-in program, users most often turn in iPhone 13, AirPods headphones of previous generations and iPhone 11. In exchange for the surrendered equipment, customers are buying devices from brands such as Apple and Samsung, as well as Windows laptops from Huawei, Asus, Honor and Thunderobot.

Rising demand for refurbished tech

Remanufactured appliances are becoming increasingly popular. According to the network, its sales doubled in the third quarter of 2024 compared to the first half of the year.

According to the network, its sales doubled in the third quarter of 2024 compared to the first half of the year.

How Appraisals and Remanufacturing Works

The process of device evaluation in M.Master service centers takes about 15 minutes. Engineers use special programs to exclude subjective evaluation and also take into account the condition of the device. The equipment undergoes a thorough hygienic treatment before being sold. All refurbished devices in M.Video and Eldorado stores are fully functional and ready for use.