IFA 2023. Hisense unveiled the “Screens, Operating System and Platform” technology system
By ForGeeks Hispense debuted as the leading consumer electronics partner of IFA 2023 with its keynote presentation at the show. The president of Hisense Group Holdings Co., Ltd. Fisher Yu spoke on “Scenarios as the Future of High Tech,” in which he noted that the company will continue to take a scenario-based approach to innovation and focus on quality growth both within China and overseas. He also announced that Hisense has become the official partner of the 2024 European Football Championship.
Hisense’s international business has achieved remarkable success, with the company operating in 160 countries and becoming the second largest TV manufacturer in the world in 2022. By utilizing screens to connect integrated networks and cloud services and providing scenario-based services, Hisense is building a powerful technology system of “Screens, Operating System and Platform”. In the future, Hisense plans to expand its screen network and continuously develop the VIDAA OS and ConnectLife platform. The company also plans to improve personalized services and enhance the overall quality of user experience.
The company also plans to improve personalized services and enhance the overall quality of user experience.
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At this year’s IFA, Hisense is showcasing its core product lineup as well as innovative technologies under the theme “Life-changing Technology”. Visitors can see the company’s latest products and developments, including the UX, U8, Laser TV series, the PureFlat line of smart refrigerators with large smart screens, cooking appliances, dishwashers and washing machines. Consumers can familiarize themselves with the products and see for themselves how they make everyday life easier.
Hisense is exhibiting at IFA to highlight the benefits of its innovations and to showcase the interactive features of its entire product line. The focus is on cutting-edge technology, artistic design and a wide range of different application scenarios tailored to users’ lifestyles and needs. In particular, the company created a separate game zone based on the U7 TV at the exhibition, as well as an art gallery based on Frame TV to inspire visitors to decorate their homes with art. In addition, the Hisense booth was home to the Euro 2024 trophy, as the company recently renewed its partnership agreement with UEFA and is a sponsor of the 2024 European Football Championship in Germany.
Besides the latest products, guests at the show can learn more about Hisense’s in-house developments, including image enhancement technologies, the state-of-the-art VIDAA operating system and the ConnectLife platform. The ULED X platform raises the bar for TV picture quality to new heights with innovations such as the Hi-Light optical system, Hi-View Engine X chipset and the latest Obsidian screen display components. The VIDAA OS simplifies the streaming content experience by supporting superb playback quality, high-level functionality and personalization. The ConnectLife platform is focused on meeting user needs in the areas of health, comfort and energy savings. Consumers are offered a variety of scenarios and services, including smart kitchens, smart energy consumption, smart services, smart air purification and smart care. Hisense has also developed a next-generation digital laser (LPU) based on its proprietary technology, which enables precision control of the light beam to produce a wide range of colors and accurately reproduce the original colors and shades.
