CEO OnlyFans: “Our goal is to change the internet” 18+
By ForGeeks OnlyFans CEO Keely Blair told the Axios BFD conference in New York that her company’s goal is —«to change the Internet» including by inverting existing business models.
Why it matters: Blair noted that a British site known for its adult content offers streaming content (such as comedies) for free, while forcing users to pay for content on social media.
«We don’t have to accept the way things are currently set up»,— she said. «There are alternative business models that can be successful»”
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In response to a question about Company X, formerly known as Twitter, experimenting with paid content, Blair said: «Imitation — is the nicest form of flattery». Although few attendees at Axios BFD in New York raised their hands when moderator Kiya Kokalitcheva asked if they had OnlyFans accounts, the company’s growth has been astronomical.
The company’s growth has been astronomical.
In 2022, the company had more than $1 billion in revenue and $525 million in profit. «We often heard people say we —re the secret media success story» —Blair said. «Everyone thought we might be a company that was just inflating like a bubble in a pandemic», — Blair said. «But after the coronavirus, growth accelerated».
After the coronavirus.
Blair emphasized that the site is focused on developing alternative business models for monetizing Internet content beyond subscriptions. «In fact, pure subscriptions account for less than 50 percent of our revenue» — she said, adding that users give money for tips, pay-per-view and microtransactions to interact with content and authors. While OnlyFans offers «safe-for-work» content for free, users pay for adult content and sign up to follow individual authors. The site reports more than 3 million content creators. In addition to porn stars, creators with large numbers of subscribers haven’t always gotten their share of revenue from the content they create, Blair said, and OnlyFans is helping to change that.
And OnlyFans is helping to change that situation.
