Apple plans to raise iPhone prices, but not because of tariffs
By ForGeeks Apple is preparing another wave of price hikes for its smartphones, which will be introduced in the fall of 2025. However, as The Wall Street Journal reports, citing sources in the supply chain, the company intends to avoid a direct link between the price hikes and the current tariffs on imports from China to the U.S.
Price hike – under the guise of new features
Sources say Apple is considering presenting the price hike as a consequence of introducing new features and designs, rather than being forced due to tariff policy. The decision stems from a desire to preserve the company’s reputation by not demonstrating that political and economic factors affect the final price of a product.
Apple’s decision is due to a desire to preserve its reputation by not demonstrating that political and economic factors affect the final price of a product.
According to estimates, Apple’s additional tariff-related costs could reach $900 million in the third quarter of 2025. However, the company has not officially confirmed whether trade tensions between the US and China will affect the cost of its devices. Apple is increasingly using manufacturing facilities in India as a cost-cutting measure, gradually reducing its reliance on China.
Tariff pause and temporary relief
This week, the U.S. and China agreed to suspend reciprocal tariffs for 90 days to allow for more negotiations. The U.S. government also announced exemptions for a number of technology goods, including smartphones, laptops, hard drives and semiconductor manufacturing equipment. However, the 20% tariff on a number of Chinese goods remains in place.
The U.S. government has also announced reciprocal tariffs on a number of technology products.
What’s in store for Apple in the coming years
This year, Apple is rumored to unveil an ultra-thin iPhone model. The smartphone is expected to get a redesigned design, but details have not been revealed yet.
The company is also reportedly preparing a more radical update for 2027, the 20th anniversary of the iPhone. According to information from Bloomberg and Mark Gurman, the anniversary model could become «almost entirely glass», with a curved body and without any cutouts on the screen. Such a decision would be a continuation of the redesign that began with the iPhone X in 2017 – for the smartphone’s 10th anniversary.
The Apple plans to raise iPhone prices, but not because of tariffs was first published on ITZine.ru.
