Tesla sales in Europe have fallen by 70%
By ForGeeks Tesla is experiencing an unprecedented drop in sales in the European market. New figures show that in February vehicle deliveries fell by more than 40% compared to last year. The decline was particularly dramatic in Germany, which was previously a key market for the company.
A dramatic drop in sales in Germany and other countries
In Germany, just 1,429 new Tesla vehicles were registered in February, down 70% from the 6,000 reported in February last year.
Sales declined in other countries as well, with France, Norway, Denmark and Sweden also reporting significant drops.
In Portugal, sales fell to 547 vehicles, while Spain, though showing a slight increase from January, saw sales fall 44% for the year as a whole. The only country where Tesla showed any growth was the United Kingdom, but that wasn’t enough to offset the overall decline.
Causes of the decline: Model Y update, lower demand and political factor
One explanation for the drop in sales could be Model Y generation change, but the data points to deeper problems. Sales of the Model 3 also fell, despite its updated version:
Another factor is Ilon Musk’s political activism. His support for the right-wing party «Alternative for Germany» (AfD) may have alienated a significant portion of consumers. Tellingly, while Tesla sales in Germany fell overall, total electric vehicle registrations in the country rose 31%
The decline in sales in key European countries suggests Serious problems for Tesla in that market. The company hasn’t shown much concern so far, but if the situation doesn’t change, it will have to revise its strategy to regain customer confidence and strengthen its position in the region.
