Jaguar unveils the electric Type 00: revolutionary design and a change of strategy

Jaguar has finally shown the world the Type 00, a concept that symbolizes the beginning of a new era for the brand. The all-electric car made its debut at Art Miami, grabbing attention with a radical design that reflects the company’s complete reboot.

New Deal: Rejecting Legacy

After more than 90 years of history, Jaguar has decided to dramatically change its vector, targeting a modern audience. According to managing director Rawdon Glover, Jaguar’s new customer is young, affluent metropolitan dwellers looking to stand out. The brand aims to create connections with this new audience, virtually ignoring the traditional customer base.

Jaguar’s Type 00, dubbed the “design vision”, shows off a look that will form the basis of future models. The company plans to launch its first production model, a four-door grand tourer with similar performance to the Type 00, followed by two crossovers, as early as 2026.

Jaguar’s first production model will be a four-door grand tourer with similar performance to the Type 00, followed by two crossovers.

Revolutionary Design

Type 00 is strikingly different from typical electric vehicles. Instead of the usual EV proportions with a short hood and forward-sloping cabin, the concept features a long hood, monolithic shapes and austere lines, evoking the classic Bentley and Bugatti of the 1920s.

The concept’s long hood, monolithic forms and austere lines evoke the classic Bentley and Bugatti of the 1920s.

Design language includes:

.
• Slim “piercing” headlights.
• Unique rear light element hiding the headlights.
• The use of materials such as brass and travertine in the interior.

Although some of the concept’s details, such as the “totems” for interior customization, may remain just an experiment, the Type 00’s styling will be the basis for future models.

Some of the concept’s details, such as the “totems” for interior customization, may remain an experiment.

Technical specifications

Jaguar says the new range of electric cars will be capable of traveling up to 770 kilometers on a single charge. Impressive charging speeds will replenish 320 kilometers of energy in just 15 minutes. However, specific details on battery capacity and vehicle weight have not yet been disclosed.

The new range of electric cars will be able to travel up to 770 kilometers on a single charge.

The price segment of the new Jaguar has also changed. The first electric grand tourer will cost at least 100,000 pounds (about $127,000), nearly double the company’s current average check.

Challenges to success

Despite the promise of the electric lineup, Jaguar faces challenges. Demand for premium electric cars is falling, something already experienced by companies such as Lucid and Porsche. In addition, the company’s decision to abandon most of its traditional values, including its racing heritage, has drawn criticism from an older audience.

The company’s decision to abandon most of its traditional values, including its racing heritage, has drawn criticism from an older audience.

Jaguar, however, is confidently looking to the future, relying on originality, which brand founder Sir William Lyons once characterized as “a copy of nothing.” Whether the new strategy will pay off will become clear by 2026.

Of course, Jaguar is confident about its future.