Apple may entrust Siri to another company
By ForGeeks
Apple risks falling behind in the intelligent assistant race while competitors are aggressively developing their own AI technology. According to insider Mark Gurman of Bloomberg, the company is considering the unprecedented move of integrating third-party solutions to modernize Siri instead of developing it on its own.
Apple is considering an unprecedented move – integrating third-party solutions to modernize Siri instead of developing it on its own.
The focus of the talks was on the leading players of the market: Google, OpenAI and Anthropic. The potential partnership with Google, a major competitor in the mobile device segment, looks the most unexpected. According to sources, Google has already started adapting its AI model for possible deployment on Apple’s servers.
A decision on the choice of technology partner won’t be made in the coming weeks. The choice will determine Siri’s future and will be strategically important for Apple amid growing pressure from users and investors expecting a quantum leap in the voice assistant’s capabilities.
