IFA 2023: everything you need to know

It’s been 93 years since Albert Einstein opened IFA, which was the sixth edition of the European trade show. If you do the math, it’s the 99th year the event has been held, and it’s come a long way since then.

The event is now in its 99th year.

In the first week of September, from Friday 1 to Tuesday 5, many of the biggest manufacturers of consumer electronics — LG, Samsung, Hisense, TCL, Sennheiser and others — will once again gather at the Messe Berlin exhibition center to showcase the latest innovations. Brands that are not officially affiliated with IFA are using this period to present new products, so there will be plenty of events.

Brands that are not officially affiliated with IFA are using this period to present new products, so there will be plenty of events.

Time and location of IFA 2023?”

Internationale FunkAusstellung Berlin — one of the largest (and oldest) international annual trade fairs for consumer electronics and home appliances. IFA 2023 dates: Friday, September 1 — Tuesday, September 5. IFA 2023 venue: Messe Berlin, Germany.

What to expect at IFA 2023?

This year’s IFA continues the world’s return to «normalcy» after the devastating impact of the global COVID pandemic. The 2023 show will feature 26 full halls of exhibitors, welcoming 2,059 brands from 48 countries and 180,000 visitors from 144 nations. 

The 2023 edition of the show is the first of its kind in the world.

Most of the exhibits and events are back, but there are also innovations that make the 2023 show special, including not only more brands and exhibit booths, but also three Tesla cars, a demonstration of the Starlink satellite and the Berlin Tech Week — a city-wide project that saw IFA break out of the Messe walls and into the «streets» of the German capital.

The Berlin Tech Week festival— a city-wide project that saw IFA break out of the Messe walls and into the «streets» of the German capital.

For the first time at IFA, there is a «Sustainability Village» with a «Mend and Repair Workshop» where users can take most electronic goods to get a little touch-up on their appearance. 

This year’s IFA Next is again a welcome opportunity for startups to showcase ideas in the Messe pavilions. There’s even a Robot House for those obsessed with cutting-edge technology. All the fun stuff aside, here are the main brands exhibiting at IFA 2023.

The following are the main brands exhibiting at IFA 2023.

Asus

Asus was one of the tech companies that introduced new laptop models with flexible screens at IFA last year, thanks to the Zenbook 17 Fold OLED.

The Taiwanese manufacturer could have chosen IFA to promote innovative new computer formats or other new products in its brand catalog.

Honor

Honor unveiled its latest Magic V2 foldable phone for the Chinese market last month, but it looks like it’s about to hit the global market. The world’s thinnest and lightest foldable phone will take center stage at the company’s key IFA 2023 «Unfold Tomorrow» presentation on September 1, so hopefully we’ll get pricing and availability information then. Perhaps it will be possible to see a second, yet-to-be-announced foldable phone…

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Huawei

Huawei was one of the brands to announce new smartphones at IFA last year, unveiling the Nova 10 family, and rumor has it that it may use the German show to announce the first 5G-enabled cell phones after the U.S. veto.

Huawei has been one of the brands to announce new smartphones at IFA, unveiling the Nova 10 family last year.

In addition, the company will undoubtedly use the German show to show off new products from its diverse smart ecosystem, which includes computers, tablets, wearable devices and headphones.

JBL

JBL has historically made frequent appearances at IFA, and this year will be no exception. The US brand has announced that it will unveil its first line of Wi-Fi enabled home speakers at the JBL Fest event in Las Vegas at the end of September, presumably to combat Amazon and Google.

At the JBL Fest event in Las Vegas at the end of September, JBL will unveil its first line of Wi-Fi enabled home speakers, presumably to combat Amazon and Google.

Lenovo

Lenovo played a big role at IFA 2022, announcing the ThinkPad X1 Fold tablet and T1 augmented reality glasses.

So this year, the global PC leader is expected to announce innovative new concepts and iterations of the most popular PC families to be released in the second half of the year.

At IFA 2023, the world’s leading PC manufacturer is expected to announce new innovative concepts and iterations of the most popular PC families to be released in the second half of the year.

LG

LG continues to be one of the most visible tech companies at IFA.

The South Korean company has already revealed some of the new products it plans to unveil at IFA, including new connected home appliances and its new ThinQ Up 2.0 technology for personalizing home products.

The South Korean company has already revealed some of the new products it plans to unveil at IFA, including new connected home appliances and its new ThinQ Up 2.0 technology for personalizing home products.

Motorola

Remember the company Motorola? Motorola branded «Motorola Sound» will be at IFA this year, so perhaps something sound-related is on the way? Or will we get a better look at the already famous Motorola Razr Plus, which was unveiled earlier this year.

And we’ll get a better look at the Motorola Razr Plus.

Samsung

Samsung will hold a press conference on August 31, but we’re not sure what new products will be unveiled at the event. Last year, the company focused on showcasing its vision of a «smart world» through its SmartThings ecosystem and, like LG, released an OLED gaming monitor.

Sennheiser

Sennheiser is expected to release a smaller and more affordable version of the iconic Ambeo soundbar, appropriately named the Ambeo Mini. Sennheiser officials also warned that we’re in for «brand new products» so we might see a new headphone model as well.

Sennheiser’s representatives also warned that we’ll be seeing «brand new products» so it’s possible we’ll see a new headphone model as well.

Sony

Although Sony hasn’t been one of the world’s top five mobile brands for several years now, the IFA trade show is usually one of our favorite places for global announcements of new smartphones.

Sony’s new smartphones are usually announced at IFA.

The Japanese brand will hold a presentation where it is expected to announce the successor to the Xperia 5 IV, the high-end phone unveiled last year in Berlin.

The Japanese brand will hold a presentation where it is expected to announce the successor to the Xperia 5 IV, the high-end phone unveiled last year in Berlin.

Toshiba

Toshiba won’t be the only TV maker to unveil new screens in September, but it may be the brand that unveils the most affordable and accessible models at IFA. At last year’s show, it unveiled the first ever quantum dot TV, with a 65-inch model costing £550.

Toshiba’s first ever quantum dot TV is now available at IFA.

Urbanista

The Urbanista company specializes in fashionable designs and, more recently, innovative products that use light as their primary source of energy. After the Los Angeles headphones and Phoenix headphones, the light-powered Malibu portable Bluetooth speaker is the latest Urbanista product to utilize Exeger’s innovative Powerfoyle light-reactive technology. The Malibu speaker will be introduced at this year’s show.

The Malibu speaker will be available at the show.

Yamaha

Japanese company Yamaha, like its Sony compatriots, is a jack of all trades and more: it makes beautiful pianos, electric guitars, headphones, amplifiers, soundbars and more. At IFA 2023, Yamaha unveiled not one but two products: the entry-level R-N600A network receiver and the MusicCast 200 desktop audio system.