IFA 2023: everything you need to know

It’s been 93 years since Albert Einstein opened IFA, which was the sixth edition of the European trade show. If you do the math, it’s the 99th year the event has been held, and it’s come a long way since then.
The event is now in its 99th year.
In the first week of September, from Friday 1 to Tuesday 5, many of the biggest manufacturers of consumer electronics — LG, Samsung, Hisense, TCL, Sennheiser and others — will once again gather at the Messe Berlin exhibition center to showcase the latest innovations. Brands that are not officially affiliated with IFA are using this period to present new products, so there will be plenty of events.
Brands that are not officially affiliated with IFA are using this period to present new products, so there will be plenty of events.