The prices for iPhone 17 and iPhone Air in Russia have become known

Ozon has announced the start of pre-orders for the new iPhone models. A few hours after Apple’s presentation, just after midnight, Russians will be able to make a purchase. The first shipments will begin in early October.
How much the iPhone 17 will cost in Russia at launch
Ozon Marketplace has published the official prices for Apple’s new devices. The cost depends on the model and the amount of memory:
- iPhone 17 – from 112,990 to 125,990 rubles
- iPhone 17 Pro – from 165,990 to 224,990 rubles
- iPhone 17 Pro Max – from 189,990 to 289,990 rubles
- iPhone Air (ultra-thin novelty) – from 149,999 to 209,990 rubles
It is separately noted that one of the most popular models, according to Ozon forecasts, will be iPhone 17 Pro 256 GB. Its price is set at 165,990 rubles.
How the iPhone lineup has changed
Apple has expanded its lineup, adding a new form factor – iPhone Air – to the standard iPhone 17 and iPhone 17 Pro versions. The lineup now includes:
- iPhone 16e
- iPhone 17
- iPhone Air
- iPhone 17 Pro
- iPhone 17 Pro Max

Comparison with US prices
To understand the difference in cost, itzine.ru editorial staff provides the U.S. retail prices announced at the presentation:
- iPhone 16e – from $599
- iPhone 17 (256GB) – from $799
- iPhone Air (256GB) – from $999
- iPhone 17 Pro (256GB) – from $1,099
- iPhone 17 Pro Max (256GB) – from $1,199
The price difference between the US and Russia remains significant. Even the most affordable iPhone 17 models on the Russian market cost almost twice as much as their U.S. counterparts.