Apple has named prices for the iPhone 17, iPhone Air, Apple Watch and AirPods Pro 3
By ForGeeks
On September 9, Apple held its traditional fall presentation, where it unveiled its refreshed lineup of iPhones, smartwatches, and accessories. The company paid special attention to the redesign of smartphones, releasing the thinnest iPhone in history — the Air model. At the same time, official U.S. pricing was announced, with sales set to start on September 19.
At the same time, the company announced the official U.S. pricing, with sales set to begin on September 19.
The iPhone lineup and pricing in the U.S.
Apple has expanded its lineup, adding a brand new form factor to the familiar iPhone 17 and Pro versions — the iPhone Air. The lineup now looks like this:
- iPhone 16e — from $599
- iPhone 17 — from $799 (256GB)
- iPhone Air — from $999 (256GB)
- iPhone 17 Pro — from $1,099 (256GB)
- iPhone 17 Pro Max — from $1,199 (256GB)
The basic iPhone 16e has become the most affordable device in the lineup. It’s aimed at users who want a modern iPhone at the lowest possible price.
iPhone 17 continues the tradition of the standard models with a ProMotion screen with up to 120Hz refresh rate, increased brightness and a new Fusion Camera System.
The main new feature is the iPhone Air iPhone Air which is just 5.6mm thick. Despite the record-thin body, the smartphone gets an A19 Pro chip, a titanium frame, Ceramic Shield glass and an improved camera system. Apple emphasizes that the design is «the strongest in iPhone history».
The flagship versions of the iPhone 17 Pro and Pro Max get displays up to 6.9 inches, an improved camera system, enhanced A19 Pro features and a larger battery. The minimum storage capacity is —256GB.
Apple Watch Series 11 and Ultra 3
- Apple Watch Series 11 — from $399
- Apple Watch Ultra 3 — from $799
Series 11 is aimed at the masses and gets a new dial design, improved sensors and longer battery life.
Watch Ultra 3 is still aimed at extreme sports enthusiasts. It features a titanium case, water and drop protection, and a brighter, more energy-efficient display.
AirPods Pro 3 — the next generation of headphones
The company has unveiled its third generation of headphones AirPods Pro 3 priced at $249. They feature improved active noise-cancellation, support for adaptive audio, and more fine-tuned spatial sound.
When sales will start
All new products — from iPhones to accessories — will become available for pre-order in the coming days. The devices will be available in retail stores and Apple’s official partners on September 19, 2025.
