Apple discontinues production of Vision Pro headset due to low demand
By ForGeeks Apple has officially ended production of its Vision Pro mixed reality headset due to weak demand and a large number of unsold units.
Apple has officially ended production of its Vision Pro mixed reality headset due to weak demand and a large number of unsold units.
Sales and production issues
The $3,500 Apple Vision Pro headset went on sale in the U.S. in February 2024 before becoming available in other regions of the world.
According to a Financial Times report last summer, the company originally planned to sell one million devices in the first year. However, that target has been significantly lowered. This was due to difficulties in the design of the device and difficulties in production.
According to sources, Apple decided to discontinue production of the headset after accumulating enough inventory that the company believes it can cover demand until the device’s life cycle is complete.
Excess inventory and future plans
The company now has a significant amount of unsold devices in its warehouses. Apple hopes to sell off those inventories within 2025.
Despite the current issues, Apple is developing a second-generation Vision Pro. However, The Information reports that production of the next version of the device is also on hold. Apple is considering releasing an update with minimal changes to the design.
Potential updates and new technologies
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According to Bloomberg, the next revision of the headset is expected to introduce Apple Intelligence, a new AI system that has already been integrated into the iPhone. This could be a key improvement for future Vision Pro models.
Conclusion
The Vision Pro’s sales and production difficulties underscore how difficult it is to enter the mixed reality market, even with an Apple-level brand. Despite these challenges, the company has not given up trying to improve the product and continue to develop in this area, relying on new technologies and updated design.
The company is still trying to improve the product and continue to develop in this area, focusing on new technologies and updated design.
