Xiaomi is co-developing AI glasses with Goertek

Xiaomi is reportedly planning to enter the AI glasses market by partnering with Goertek to develop a new wearable device expected to launch in the second quarter of 2025, presumably as part of the Mi Fan Festival in April. The company’s CEO Lei Jun has set an ambitious target for sales volumes to reach 300,000 units, underscoring Xiaomi’s serious intentions in the smart eyewear segment.

The company has set an ambitious target of 300,000 units, which underscores Xiaomi’s serious intentions in the smart glasses segment.

Features of Xiaomi’s AI glasses

Sources say Xiaomi’s AI glasses will integrate innovative modules such as:

• Artificial Intelligence components to assist users in real-time,
• Built-in headphones for audio playback,
• Cameras for still and video recording.

These features put the new product in direct competition with high-end eyewear from Meta**, such as Ray-Ban and the recently launched Meta** Orion. The device is expected to be released under Xiaomi’s core brand, underscoring the importance of this project as part of the company’s expansion in the wearable technology market.

AI glasses market: competition and prospects

Many large companies are also showing interest in AI glasses. OPPO, Vivo, Huawei, Tencent, and ByteDance are working on their own projects, but their developments are in the early stages and probably won’t be available until late 2025.

The AI eyewear market is in the early stages of development.

• Meta** recently unveiled its AR model Meta** Orion, which hit the market in September 2024 and is expected to be mass produced by 2027.
• Baidu will also soon release its Xiaodu AI Glasses in early 2025, adding new competitors to the Chinese market.

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Xiaomi’s smart glasses experience and expectations for the new product

Xiaomi already has experience with smart glasses – in early 2024, the company introduced the $63 Mijia Smart Audio Glasses, which use air conduction technology to play sound through ultrasonic speakers embedded in the frame.

At the beginning of the year 2024, the company introduced the Mijia Smart Audio Glasses, which use air conduction technology to play sound through ultrasonic speakers embedded in the frame.

Xiaomi’s AI glasses will target the affordable wearable device market, likely making them an attractive alternative to the more expensive models from Meta** and other brands.

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* Belongs to Meta, it is recognized as an extremist organization in the Russian Federation and its activities are prohibited.