Russians have started to buy more smart speakers
By ForGeeks Analysts at M.Video – Eldorado have noted an increase in the popularity of smart speakers among Russian consumers. According to the retailer, sales in this category for the first 6 months of 2024 increased by 44% in terms of quantity and 69% in terms of revenue compared to the same period in 2023.
According to the retailer, sales in this category for the first 6 months of 2024 increased by 44% in quantity and 69% in terms of revenue compared to the same period in 2023.
From January to June 2024, a total of 2.2 million smart speakers were sold for a total value of R20 billion. The average cost of the device amounted to 8.9 thousand rubles.
Average cost of the device amounted to 8.9 thousand rubles.
“Yandex” is still the leader of the Russian smart speaker market, accounting for 90% of all sales. The most popular models among Russians are Yandex.Station Max, Yandex.Station Midi, Yandex.Station Lite, an updated version of Yandex.Station Mini with a clock, and Yandex.Station 2. VK, Sber, Xiaomi and Apple were also in the top 5 brands in terms of number and revenue.
All brands in the top 5 were VK, Sber, Xiaomi and Apple.
“Smart speakers are very popular among Russians. This is facilitated by the active development of voice assistants by companies such as Yandex, Sber and VK. Developers are constantly improving language models, and today a smart speaker is not just a gadget for entertainment, but a personal digital assistant and assistant. For example, it can be used to turn on and off the lights in a smart home, lower the blinds, etc. In addition, modern voice assistants are able to maintain a conversation with a person and perfectly remember the context of the conversation. Also, digital assistants are excellent in the role of a nanny for a child – they can answer children’s requests or tell them a story,” emphasized Ekaterina Iksanova, head of the Telecom and Gadgets department at M.Video-Eldorado Group.
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