Yandex Music now has a “Concerts” section with personalized recommendations
By ForGeeks
Yandex Music together with Yandex Afisha has launched a new section «Concerts». Now, users of the service can receive personalized recommendations of music events based on their preferences — listening history, «likes» and other user signals are taken into account.
A new section has been launched in Yandex Music in partnership with Yandex Playbill.
Personalized recommendations and selections
The «Concerts» section is presented in the app’s tab bar and opens as a separate showcase. In the upper part, the user can access a customized top of events, below — an expanded selection of concerts. First of all, the service offers events in the listener’s region. If there are no suitable events, the system recommends concerts in other cities.
A separate place is occupied by the shelf «Come to us» with a selection of foreign artists. Already on the list are Jason Derulo, Desiigner and Swae Lee. Buying tickets is just a few clicks away.
New features for users
- special promo codes and offers with increased cashback for Yandex Plus subscribers,
- updated concert page with detailed information and the ability to share the event,
- convenient ticket purchase via Yandex Pay.
Market impact
According to Alexandra Sagalovich, head of the Yandex Music service, the development of the concert direction allows artists to strengthen their connection with fans and expand their audience:
«We are excited to create a service that brings fans closer to their favorite artists. In one year, Yandex Music sold 1 billion rubles worth of tickets, and more than half of the subscribers who bought tickets became a new audience for Yandex Poster»
Project scope
Today you can buy tickets for more than 6 thousand concerts in 161 cities of Russia via Yandex Music.
