Samsung reveals its TV division strategy for 2026
By ForGeeks
The company is shifting its focus from pure technological superiority to growing advertising revenue and developing a content ecosystem. In 2026, Samsung TVs will not only be premium devices, but also part of a massive advertising and content platform.
Samsung’s TVs will not only be premium devices, but also part of a massive advertising and content platform.
Samsung has remained the largest TV maker for nearly two decades, but competition is intensifying, with Chinese brands actively entering the market and Sony and LG noticeably accelerating their lineup upgrades. Against this backdrop, the company will continue to push its flagship technology, but a new staff reshuffle shows where the focus is shifting.
TV as an advertising platform
Samsung is stepping up its bet on turning the TV into a monetization tool. A key signal was the promotion of Kim Munsu to vice president of the Video Display division. Munsu was involved in the creation of the Tizen OS for TVs and the development of AI features, and will now be responsible for developing the platform and services alongside hardware.
Munsu has been involved in the creation of the Tizen OS for TVs and the development of AI features.
Makers are increasingly augmenting TV models with gaming services, online shopping and content catalogs. In essence, the TV is becoming a digital advertising booth through which brands gain access to audiences and users gain access to enhanced services.
Samsung is actively developing its own free streaming service, Samsung TV Plus, a platform with content based entirely on advertising. The company plans to further increase the amount of free content available to users while also selling ad placements.
Samsung is actively developing its own free streaming service, Samsung TV Plus, a content platform based entirely on advertising.
Growing free streaming market
The global Free Ad-Supported Television (FAST-platform) advertising market is expected to reach $12 billion by 2027, according to industry forecasts. Samsung expects to maintain its leading position in this area by strengthening the content portion of its TVs and expanding its advertising infrastructure.
With competition at a premium, additional revenue streams are becoming strategically important for the company. Samsung aims to combine its technological leadership in TV with a growing advertising market – and it is this model that will be the foundation of its TV strategy for 2026.
