The best new products at IFA 2025: from AI pets to rugged watches
By ForGeeks
Berlin’s IFA (Innovation For All) remains one of the world’s premier platforms for presenting new technologies. It takes place annually and brings together the world’s leading companies to show off the latest devices, from smartphones and tablets to unusual gadgets with artificial intelligence.
Although IFA is not traditionally considered Europe’s biggest event for the smartphone industry, the show consistently attracts attention. In 2025, it lived up to expectations once again: alongside new phones, visitors saw the premieres of tablets, smart accessories and even devices that could only have been dreamed of a couple of years ago.
Competition was fierce, with giants such as Samsung shining on the stands. But despite the heavy focus on the Korean brand, other companies were also able to make a name for themselves. We’ve rounded up the ten most striking products from IFA 2025 that deserve a place on our list of the best new products at the show.
Samsung Galaxy S25 FE: the “people’s” flagship
Samsung unveiled the Galaxy S25 FE, and the device was immediately in the spotlight. The model is positioned as a “fan version” of the flagship Galaxy S25 lineup, but in practice many experts and users consider it a full-fledged flagship.
Traditionally, the FE series takes the best of the older models and makes the device more affordable. The Galaxy S25 FE gets an Exynos 2400 chip instead of the Snapdragon 8 Elite, cameras with fewer megapixels, and 8GB of RAM. But most importantly, it’s priced at $649, making it one of the best buys of the year.
The smartphone more than handles everyday tasks, and most people don’t need the 100x zoom, which many people don’t use anyway. The Galaxy S25 FE is a compromise that doesn’t feel like a compromise.
Samsung Galaxy Tab S11 Ultra: a slim giant for work and creativity
At the other end of Samsung’s product lineup stands the Galaxy Tab S11 Ultra, a huge tablet with a 14.6-inch Dynamic AMOLED 2X display (120Hz, 2960×1848 resolution). Despite its size (326.3 × 208.5 mm), the device is only 5.1 mm thick – less than the Galaxy S25 Edge.
The MediaTek Dimensity 9400+ processor is responsible for performance, RAM starts at 12GB (up to 16GB), and storage ranges from 256GB to 1TB.
The main focus is on AI features. Users can draw on the screen with the S Pen stylus, and algorithms will finish and complete the sketch. Gemini Live helps you recognize objects and solve problems right from the camera screen.
The updated DeX mode makes it easy to turn the tablet into a workstation for writing, drawing, and multitasking. Pricing starts at $1200.
Govee Permanent Outdoor Lights Prism: the next generation of outdoor lights
Govee has introduced a unique street lighting system called Permanent Outdoor Lights Prism. Unlike conventional garlands, each lamp here uses three LED zones at once. They create not just a gradient, but overlapping color effects with bright transitions and saturated hues.
At the same time, the lights create a gradient of overlapping color effects.
The lights can withstand extreme temperatures, are IP68 water- and dust-resistant and encased in a fire-resistant housing. Each dot emits up to 60 lumens and the number of available combinations is in the millions.
Lamps are designed to withstand extreme temperatures, water and dust, and are encased in a fire-resistant housing.
Available in 30, 45 and 60 meter lengths, the system is ideal for both holiday decorations and permanent use.
Samsung Galaxy Tab S11: a compact alternative to the Ultra
For those who need a smaller tablet, the company has launched the Galaxy Tab S11. The device features an 11-inch Dynamic AMOLED 2X display with 2560×1600 resolution, a Dimensity 9400+ processor, 12GB of RAM, and 128 to 512GB of storage.
Despite its smaller size and one camera instead of two, the tablet retains almost all the features of the older model, including Gemini Live integration and S Pen stylus support.
Acer Chromebook Plus Spin 514: ChromeOS with AI
Acer has brought interest back to Chromebooks by introducing the Spin 514. The device features a MediaTek Kompanio Ultra 910 processor, 16GB of RAM, and 256GB of storage.
The main feature is AI support right on the device: removing objects from photos, smart tab grouping, text generation. It comes with a 12-month subscription to Google AI Pro.
The battery provides up to 17 hours of battery life, and the hinge lets you flip the screen 360° to turn the laptop into a tablet.
Amazfit T-Rex 3 Pro: a smartwatch for extreme athletes
Amazfit T-Rex 3 Pro is a rugged smartwatch with an AMOLED screen up to 3000 nits of brightness and 10 ATM water resistance.
The larger 48mm model lasts up to 25 days on a single charge, while the smaller 44mm model lasts up to 19 days. Even with active use, the watch can last up to a week of battery life.
Features include offline maps, GPS navigation and a voice-activated AI assistant. Pricing has yet to be announced, but the model is clearly aimed at travelers and athletes.
DOOGEE V Max Play: a projector smartphone with a giant battery
DOOGEE has revealed the unique V Max Play smartphone, which combines a ruggedized body, a huge 20,500 mAh battery and a built-in projector.
The device can project a 480p picture onto any surface – a tent wall, a rock or a screen in the summerhouse. A 130dB speaker and a built-in 1200 lumen flashlight make the smartphone suitable for parties and emergencies alike.
The device runs Android 15, supports Wi-Fi 6E, 80W fast charging, and reverse wireless charging. It launches in October and is priced at $770.
Belkin BoostCharge Retractable Car Charger 75W: charging with a retractable cable
Belkin surprised with an unusual 75W car charger. It features USB-C and USB-A ports and a built-in 75cm retractable cable.
It’s enough to charge even laptops or consoles on the go. The main cable supports up to 60 watts of power.
Anker Prime Power Bank 26K 300W: power for all your devices
Anker has unveiled an external battery with a 26,250 mAh capacity and a maximum power output of 300W. Two USB-C ports provide up to 140W of charging power each, while USB-A provides 22.5W of charging power.
Power Bank can be charged up to 80% in just 35 minutes with two USB-C cables. It’s a solution for those who need to power multiple laptops and smartphones at once.
The Power Bank is a great solution for those who need to power multiple laptops and smartphones at once.
EufyCam S4: A hybrid camera for the home
Anker has revealed the new EufyCam S4 video surveillance system. It combines a fixed 4K camera with a 130° viewing angle and a rotating RTZ camera with 2K resolution.
The two cameras work in sync: the fixed camera captures motion, while the RTZ camera tracks the object. Thanks to a solar panel, the device can operate autonomously.
Anker Soundcore Work AI Recorder: a mini-dictaphone with AI
Anker has unveiled the compact Soundcore Work AI Recorder. The device, which is less than an inch in diameter, attaches to clothing with a magnet and weighs just 10 grams.
Recording can be activated with a light touch, and double-tapping allows you to highlight an important section.
It runs for up to 8 hours on battery power and up to 32 hours with a rechargeable dock. It’s based on GPT-4.1, with an upgrade to GPT-5.
SwitchBot AI Pet: Virtual Pets
SwitchBot has revealed its AI Pet line (KATA Friends series), companion robots that replace live pets. The Nico and Noah models use built-in LLM models to learn and adapt to their owner.
They’re low-maintenance, compatible with different living scenarios, from pet-free apartments to people with disabilities.
