“Yandex Music” allocated 100 million rubles to support artists

Yandex Music has announced the launch of the Fan Donations tool. The service’s 25 million subscribers will have the opportunity to help their favorite artist, and musicians will be able to get an additional source of support for their work.

Fans will be able to help their favorite artist.

Beginning December 6, artists who have enabled the “Fan Donations” feature will have a “Support by Donating” button on their pages. Users will be able to transfer any amount of money directly to the artist. Yandex Music will not charge a commission for these donations. In addition, Yandex Music has allocated 100 million rubles to double donations to artists who have a new release from January 1, 2024. New releases have a direct impact on the growth of an artist’s audience.

New releases have a direct impact on the growth of an artist’s audience.

“We’re excited to see more and more listener-demanded local music popping up. By launching donations, we want artists to have more opportunities to realize their ideas, and we want our listeners to help them do that. We support young artists in various ways – last year we launched the Iskra playlist and provide advertising support to those artists who get on it. And donations are the next step – especially important for young and not very well-known artists, who often lack resources and opportunities to create new music,” says Alexandra Sagalovich, head of the Yandex Music service.

Yandex Music began experimenting with a “Donations from Fans” system in August 2023. At first, the new feature was only available to a limited number of artists. In the first few months of testing, 177 artists took advantage of the opportunity to receive donations from their fans. So far, the service has received more than 1,000 requests from artists who want to activate the new feature.

So far, the service has received more than 1,000 requests from artists who want to activate the new feature.

To connect “Donations from Fans,” artists need to verify their account on BandLink, a platform that helps promote musicians’ creativity. Detailed instructions about the new tool can be found at link.

According to the new tool, you can find the link.

It should also be remembered that Yandex Music previously announced an updated recommendation system, as well as revamped its brand platform, logo, and visual style. These changes were the first step in introducing a new recommendation model based on deep neural networks in the “My Wave” section and updating the main sections of the app.

Yandex Music also announced a new recommendation system, as well as a new brand platform, logo, and visual style.