Advertising tools for developers and business appeared in RuStore

RuStore has opened up the opportunity for developers and businesses to promote apps within the store and find new users. VK Advertising, a unified platform for launching campaigns on VK projects and the advertising network, will help you customize ads and evaluate results.

RuStore has launched a new way for developers and businesses to promote apps within the store and find new users.

“Launching advertising is an important stage in the development of promotional tools for developers. VK Advertising technologies will help to expand the audience of services and attract target users – those who will install the application and actively interact with it. It is important for us that the ads are native and positively influence the user experience, so the ads are neatly  integrated into the RuStore interface, and the algorithms take into account the needs and interests of the audience”, – comments Oleg Afanasiev, RuStore’s Product Director.

.

Advertising can be customized in a few clicks. In the VK Advertising cabinet you need to select the “Mobile Apps” target, add a link to the RuStore hosted service and set up the main parameters: target audience, duration and promotion budget. The platform’s tools will automatically suggest ad texts and adapt images to the ad format in the store.

Advertisements can be shown both on all projects of VK and the advertising network, and in the “Interesting” section of RuStore. By clicking on the ad, users will go to the app page in the app store and will be able to install it immediately. In the future, VK Advertising will have more formats and placements to promote apps within RuStore.

To promote apps inside RuStore, VK Advertising has developed special ML-algorithms. They analyze the app card in the store and show ads to users who are more likely to install the service on their smartphones.

Another update that will help developers find their target audience is personalized recommendations for users. By updating recommended apps daily, developers will be able to reach a larger audience and users will be able to learn about new products that are relevant to them.

Another update that will help developers find their target audience is personalized user recommendations.