“Unpacking 2025”: Yandex Music presented personalized year-end results for listeners and artists
By ForGeeks
On December 1, Yandex Music launched Unpack 2025, an annual format where users can see what they listened to most often and explore different elements of their musical activity over the past year.
Plus subscribers already have access to individual stats. The selections include total time spent on the service, the track that started the year, the most played artists, additions to the Collection and a virtual character that reflects their listening style in 2025. The report also includes video greetings from artists, a list of concerts attended and recommendations for events in 2026.
This year, streaming added interactive mechanics for the first time: the service generates a top 5 list of artists, tracks, podcasts and concerts, and the user chooses what they want to share with their friends.
At the end of the year, the streaming service has added an interactive mechanic.
Separate statistics have been prepared for artists as well. Their pages display how many days fans listened to music of a particular artist, as well as detailed analytics: the number of listens, presaves, donations and the most popular tracks. Similar totals appear in the podcast sections.
Users can also access the “My 2025” playlist with the most listened-to tracks and the year’s trailer, a short sound clip that lets you recall your music preferences in a minute.
On Dec. 3, the service will hold its annual awards show and present awards to the most popular artists. The live broadcast will be available to watch on VK Video, while a directed version will be shown for the first time on NTV.
