Apple is already using its chatbot for internal operations
By ForGeeks The company’s chatbot reportedly helps its employees with their work, and Apple’s GPT may be considered for use in customer support.
The company’s chatbot reportedly helps its employees with their work, and Apple’s GPT may be considered for use in customer support.
Apple is using an internal chatbot to help its employees «prototype future features, summarize text and answer questions based on data it’s trained», — Bloomberg’s Mark Gurman writes in today’s edition of Power On.
The company’s chatbot is reportedly helping its employees «prototype future features, summarize text and answer questions based on data it’s trained on,— Bloomberg’s Mark Gurman writes in today’s edition of Power On.
Apple hasn’t yet decided exactly what it wants to do with its Apple GPT customer chatbot project, but Gurman’s report sheds light on at least the chatbot’s use within the company. According to the report, Apple is looking at ways to expand the use of generative AI within its organization, and in particular, it may make the tool available to AppleCare support staff to better help customers resolve issues.
Apple is looking at ways to expand the use of generative AI within its organization.
This won’t necessarily happen anytime soon, as the propensity for chatbots to make mistakes is well known to Apple and its CEO Tim Cook, who noted during the May earnings report that there are «a number of issues that need to be addressed» when it comes to artificial intelligence. As Gurman notes, Apple is likely to push its AI plans much more deliberately than Google, Microsoft and many other companies that can’t get generative AI into their products fast enough. Still, sources at Apple told Bloomberg last week that the company will make «an important AI-related announcement» next year.
Apple’s sources told Bloomberg that the company will make «an important AI-related announcement next year.
The caution is well-founded. Companies such as Apple and Samsung have reportedly instructed their employees not to use chatbots because of the potential for information leaks, and their «hallucinations» that create false information can be devastating, as happened with a lawyer who used ChatGPT to create a brief that contained completely fabricated cases.
An attorney who used ChatGPT to create a brief that contained completely fabricated cases.
