Amazon launches generative playlist feature based on artificial intelligence

Amazon Music is joining Spotify in starting to offer an artificial intelligence-based generative playlist feature. For now, Maestro is available in beta for a small number of Amazon Music users in the US on iOS and Android.

Amazon Music joins Spotify in offering an artificial intelligence-based generative playlist feature.

Users who have entered the beta will see Maestro on their home screen after updating to the latest version of the app. They can also access the tool by tapping the «plus» button to create a new playlist.

They can also access the tool by tapping «plus» to create a new playlist.

The idea is to use natural language prompts to create any playlist imaginable. The cues can include sounds, actions, emotions, and even emoji. Amazon suggests you ask Maestro to make a playlist of songs that sound like robot emoji (in this case, you’ll probably hear a bunch of Daft Punk songs). Among the company’s other offerings — «and food », «Make My genius», «Myspace-era hip-hop» and, oddly enough, «The music my grandparents kissed to».

Based on these considerations, it seems that Maestro is more or less ready to handle any prompts you can throw at it, though Amazon notes that the technology is still in beta testing. As such, Maestro may not always be up to the task right away. The company also says it has safeguards in place to ban offensive language and inappropriate prompts.

Amazon also says it has safeguards in place to ban offensive language and inappropriate prompts.

Amazon plans to roll out Maestro more widely over time. For now, Amazon Music Unlimited subscribers can listen to Maestro playlists instantly and save them for later (or share them with friends). Prime members and ad-supported free tier users can listen to 30-second previews of playlists before saving them.

Prime members and ad-supported free tier users can listen to 30-second previews of playlists before saving them.

Earlier this month, Spotify introduced a similar feature for Premium users in the UK and Australia. AI Playlist works in much the same way as Maestro.

The AI Playlist feature works in much the same way.