[18+] Pornhub releases 2024 overview: trends, politics and statistics

Pornhub has released its annual survey for 2024, reflecting key trends in the world of adult entertainment, including the impact of politics and changing user preferences. With the threat from Project 2025, a program aimed at restricting access to porn in the U.S., this data is particularly important.

The most popular porn actress of the year was Angela White. Abella Danger came in second place, with Violet Myers coming in third. Famous Russian actress Eva Elfie dropped to fifth place, losing two positions compared to last year.

The most popular porn actress of the year was Angela White.

From among the search queries, “hentai” was the leader. Other categories in the top 5 were milf, pinay (Filipino girl), lesbian and anal. Meanwhile, the first two queries retained their positions from the 2023 results.

Politics and Impact of “Project 2025”

After the 2024 election, the political divide in the United States has affected even the adult industry. “Project 2025,” a program proposed for implementation in the event of Donald Trump’s second term, includes measures to ban pornography.

The program’s impact on the adult industry has been profound.

Already several US states, including Texas, Indiana and Kentucky, have introduced age verification laws, making access to porn more difficult. In response, Pornhub has restricted access to its resources in those states, affecting the map of popular searches by region.

Despite the restrictions, the U.S. remains the leader in Pornhub traffic, ahead of other top-20 countries. However, in terms of time spent on the site, Mexico and the Netherlands surpassed America.

Gender and age differences in preferences

Women make up 38% of Pornhub’s audience, up 2% from last year. They spend an average of 17 seconds longer on the site than men, and are more likely to view videos featuring women, cunnilingus scenes and solo men. In some countries, such as the Philippines, the proportion of female viewers exceeds male viewership.

A few countries, such as the Philippines, have more female viewers than male viewers.

Generation Z was the most active user of vertical videos (+392% of views), while older generations prefer content featuring strapons (+36%) and group scenes (+32%).

Generation Z was the most active user of vertical videos (+392% of views), while older generations prefer content featuring strapons (+36%) and group scenes (+32%).

Pornhub’s top trends for 2024

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1. Modesty and awareness: The popularity of queries related to “modest” and “aware” content increased significantly. The query “modesty” increased by 133%, and “conscious enjoyment” increased – by 112%.
2. Traditional Wives (Tradwives): The show The Secret Lives of Mormon Wives and the rise in popularity of content about traditional wives on TikTok contributed to an increase in interest in this genre. Queries for “traditional wife” increased by 34% and “tradwife” increased by 72%. Mormon-related content also caught on, with “Mormon sex” up 92%, “Mormon wife” up 71%, and “Mormon trio” up 122%.
3. Colleague fantasies: The publication The Cut has declared 2024 “the year of the office,” and requests on Pornhub bear that out. Interest in “coworkers” rose 92%, while interest in “office fantasies” rose 57%. Cheating in the workplace received special attention, with requests for “office romance” up 25% and “cheating coworker” up 71%.
4. Paris Olympics: The 2024 Summer Olympics inspired users with queries like “sex at the Olympics,” “naked athletes” and “athlete.” France ranked second in traffic on Pornhub this year, possibly due to tourists.

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5. Anime and hentai: The popularity of animated porn continues to grow. Requests for “realistic animation” increased 78%.
7. Unusual Trends: The phrase “hawk tuah” garnered 10 million searches and “spit on dick” increased by 233%. This trend was inspired by Haley Welch and subsequently linked to the Hawk Tuah Coin.

Decreased time on site

The average time on Pornhub has decreased by 29 seconds. This is especially noticeable among the 18-24 year old audience, which could indicate the rise of alternative platforms or changes in user preferences.