Apple is preparing to release new Beats charging cables

Apple plans to start selling Beats-branded charging cables. The announcement comes on the heels of product fillers found on several reseller sites in Canada and Europe.

Apple is planning to start selling Beats-branded charging cables.

Model diversity and unique design

The listings feature three different 5-foot (1.5 meter) cable options: USB-C to USB-C, USB-C to Lightning, and USB-C to USB-A. All cables feature a braided design that prevents tangling for added durability and ease of use. The new products will be available in at least three previously unseen colors: Bolt Black (Black Lightning), Surge Stone, and Rapid Red. Apparently, the cables will be sold both individually and in sets of two.

According to the description, the USB-C to USB-C cable supports fast charging up to 60W and delivers USB 2.0 speeds up to 480Mbps.

Specifications and Compatibility

The full product description states:

Take your charging to the next level and forget about tangled, kinked and frayed wires with our new reinforced braided cables. The set includes two 1.5-meter-long Beats USB-C to USB-C braided charging cables.

The set includes two Beats USB-C to USB-C braided charging cables.

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Key benefits:

• Each cable features a braided, anti-tangle design for added durability and convenience
• Beats cables undergo thousands of hours of testing during the design and manufacturing phases and are reinforced to prevent wear and tear
• Compatible with all Apple and Android devices with USB-C for charging, syncing, audio, CarPlay and data transfer
• Cable allows you to charge compatible Beats headphones or speakers with USB-C while listening to audio or streaming lossless audio
• Supports up to 60W fast charging and data transfer at USB 2.0 speeds
• The USB-C power adapter is not included

Release dates and pricing

The cables were added to one reseller’s website on Monday, March 24, while another lists a tentative on-sale date of Tuesday, April 8, though the accuracy of that date is unknown. There have been no official statements from Apple or Beats yet. The USB-C to USB-C cable is listed at $24.95 Canadian dollars, which could mean a cost of less than $20 at Apple’s online store.

The USB-C to USB-C cable is listed at $24.95 Canadian dollars, which could mean a cost of less than $20 at Apple’s online store.

Strategic value

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The cables are designed for use with Apple devices, Android devices, and Beats headphones and speakers. However, they have no unique features compared to other similar cables, except for Beats branding. For Apple, the release of these accessories will help increase revenue from related products.

The cables are designed for use with Apple Android devices, as well as Beats headphones and speakers.

Apple acquired Beats in 2014, in part to gain access to Beats Music app technology that helped launch Apple’s streaming service Apple Music the following year. The company also acquired the rights to Beats’ popular line of headphones and speakers, and last year released the first Beats-branded iPhone cases. Now, it looks like Beats cables will be a new chapter in that story.