Apple is creating a new position of vice president of stores and retail operations

Apple is gearing up for a major change in its retail management structure. According to anonymous sources cited by Bloomberg, the tech giant is planning to introduce a new position of vice president of stores and retail operations. Vanessa Trigub, who previously led retail operations in the Americas West region, will be appointed to the position.

Reorganization to streamline management

This move is aimed at optimizing the management of the company’s retail division under the leadership of Deirdre O’Brien, senior vice president of retail and human resources. In recent years, there have been some changes in O’Brien’s area of responsibility:

The move is aimed at streamlining the company’s retail division.

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• 2017: appointment as vice president of human resources
• 2019: expanded responsibilities to include retail
• 2023: narrowing responsibilities to retail
• 2024: return to retail and HR management

With the addition of his new position, O’Brien will be supported in managing the retail division while maintaining his role as senior vice president of retail and human resources.

Vanessa Trigub: new leader of retail operations

Vanessa Trigub, who joined Apple around 2007, will be responsible for global store management and retail operations, reporting directly to O’Brien. Trigub has been promoted to vice president of retail operations for the Americas West region in 2023.

She was promoted to vice president of retail operations for the Americas West region.

This reorganization will result in regional retail executives reporting to Trigub, reducing the number of direct reports to O’Brien. At the same time, the senior vice president will retain direct leadership over the retail real estate, marketing and online sales areas.

And the senior vice president will retain direct leadership over the retail real estate, marketing and online sales areas.

Outlook

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Bloomberg sources speculate that Trigub’s appointment could be part of a strategy to groom a potential successor to O’Brien. However, there has been no official confirmation of this information from Apple yet.

The changes reflect Apple’s desire to optimize the management of its vast network of retail stores and strengthen its position in the retail market. The company continues to adapt its management structure to maintain efficiency and innovation in the rapidly changing world of technology and retail.