M.Video reveals 30% growth in tablet sales in the Russian market
By ForGeeks M.Video-Eldorado Group has analyzed the tablet market in Russia since the beginning of this year and recorded significant growth. According to preliminary data for the first quarter of 2024, sales growth in monetary terms in the Russian market amounted to +34.7% compared to the same period in 2023, and in quantitative terms +30.3%.
Users have increasingly started to pay attention to tablets because of their functionality – today’s devices have an extensive set of features and are as powerful as laptops, thus allowing them to be used as a full-fledged tool for work or other activities. The top 5 brands by the number of tablets sold in the Russian market in Q1 2024 include Huawei, Samsung, Honor, Xiaomi and Apple.
The growth rate of the tablet market in Russia is also stable relative to last year – so in 2023 in Russia the increase in demand for tablets amounted to +29% compared to 2022 in monetary terms and +34.8% in quantitative terms.
Director of Computers and Tablets at M.Video-Eldorado Group Sergey Zaraysky:
Market growth today is ensured by wide representation of goods of different brands, expansion of assortment, variety of models for any requirements of buyers and release of various novelties. For example, in May our network started selling Xiaomi Pad 6S Pro 12.4 tablets, and in June, right after the start of global sales, we will offer customers the opportunity to buy the expected novelties – Apple iPad Pro tablets.
