MWC 2025. Honor changes strategy: from smartphones to open AI ecosystem

At Mobile World Congress 2025, the largest technology trade show, Honor brand unveiled Honor ALPHA PLAN -a global strategy to transform the company. The new course aims to transform Honor from a consumer electronics manufacturer to a creator of an advanced AI device ecosystem. The three-phase initiative involves not only developing smart technologies, but also uniting the industry around the idea of an open AI ecosystem. “Artificial intelligence is changing not only the electronics market, but our very lives – from productivity to culture,” Honor CEO James Lee said. He emphasized that the industry must work together on open solutions to unlock the full potential of AI and create an innovative future. Honor ALPHA PLAN: three stages of evolution Plan name[…]
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