Apple aims to boost iPhone 15 revenue by emphasizing the iPhone 15 Pro
By ForGeeks A new report from Bloomberg says Apple intends to boost its revenues this year by raising the average selling price of its iPhone 15 lineup. This will be helped by the release of the iPhone 15 Pro Max in 2023, which will be the most expensive iPhone in history, but it will also change the distribution of versions.
The iPhone 15 Pro Max will be the most expensive iPhone in history.
Despite the economic uncertainty this year, Apple believes total sales will remain flat at around 85 million units. Orders for the base iPhone 15 will be lower due to problems with the CMOS sensors, and the company will increase production of the iPhone 15 Pro to make up for the lack of cheap iPhone 15s.
And the company will increase production of the iPhone 15 Pro to make up for the lack of cheap iPhone 15s.
In a way, it makes sense for the Apple giant to raise prices, as we’ve seen most manufacturers do so over the past year. For example, during the 2022 launch event, Apple said it wouldn’t raise prices on the iPhone 14 lineup, but that was only true for China and the US, while in Europe, iPhone prices have increased significantly.
