Apple is interested in buying Perplexity
By ForGeeks
While other smartphone makers are rushing to catch up with Samsung in terms of AI-based features, Apple seems to be lagging behind. The company has been struggling to launch a new generation of Siri based on large language models. Now, Apple seems to be showing interest in the same AI company that Samsung is already in talks with for a major investment.
And now, it seems that Apple is taking an interest in the same AI company that Samsung is already in talks with for a major investment.
It was previously reported that Samsung was close to a deal to invest in Perplexity to integrate its AI technology into Galaxy smartphones. Now, according to The Information, Apple has discussed the possibility of acquiring Perplexity, which has a current valuation of $18 billion. Apple has only twice in its history spent more than a billion on deals: $1 billion for Intel’s modem business in 2019 and $3 billion for Beats in 2014.
Another two times in its history, Apple has spent more than a billion on deals: $1 billion for Intel’s modem business in 2019 and $3 billion for Beats in 2014.
Apple has also considered buying Mistral. Eddy Cue, senior vice president of Apple’s services division, is reportedly a major proponent of such deals. However, there is no final decision yet, as software chief Craig Federighi believes the company is capable of developing its own artificial intelligence technology.
Apple’s chief executive, Craig Federighi, has said he believes the company is capable of developing its own artificial intelligence technology.
Perplexity offers an AI-powered search service. Unlike the traditional Google rendition, which shows lists of links, Perplexity provides direct answers with the necessary links to sources. More and more users are choosing it for research and as an alternative to Google Search.
Samsung recently started offering a one-year subscription to Perplexity Pro for free for Galaxy users in the US. According to media reports, the company plans to integrate Perplexity into Bixby and Samsung Internet. A top Samsung executive confirmed that Gemini won’t be the only AI assistant in the Galaxy S26 series.
