Tesla is trying to save the Cybertruck

Just 2 years after launch, Tesla is taking unprecedented steps to save its electric pickup truck, which risks becoming one of the most high-profile failures in automotive history.

Desperate move

The company has begun offering a free Full Self-Driving (FSD) carryover worth $12,000 for Cybertruck buyers. This is revolutionary because:

• Previously FSD was tied to the vehicle, not the owner
• This privilege was only available to buyers of mass-market models (Model 3/Y) during short-term promotions

Cybertruck Problems

1. Catastrophic drop in sales

• Second quarter 2025: 4,306 units (-50.8% to 2023)
• Second quarter 2025: 4,306 units (-50.8% to 2023)
• In comparison, the Ford F-150 Lightning is selling 10 times better

1. Criticism from all sides

• Rust stains on «stainless» steel
• Weak body panel gaps
• Rawdry software

1. Failure with target audience

• Pickup buyers prefer traditional design
• The $60,000+ price point makes it a niche product

Why is it important?

• Tesla for the first time subsidizes sales with its most profitable product
• Company admits: Cybertruck can’t sell without radical incentives
• Action coincides with the end of $7,500 in federal incentives

Experts doubt that even such a tough move will fix the situation. The Cybertruck remains «a car for fans» with dubious prospects in the mass market.

Tesla is banking on the loyalty of its customers for now, but can it save the reputation of the most controversial car of the decade? The answer will become clear in the coming quarters.

The Tesla is trying to save the Cybertruck was first published on ITZine.ru.