Apple has chosen Google to partner on AI for Siri update
By ForGeeks
On Monday, Apple and Google announced an agreement to collaborate on artificial intelligence. According to the joint announcement, Apple’s AI infrastructure will be built in part on Gemini models and Google’s cloud technology. The partnership is aimed at implementing future Apple Intelligence features, including the long-awaited AI-powered Siri voice assistant update scheduled to launch later this year.
The companies’ statement emphasized that after a thorough evaluation, Apple recognized Google’s AI technology as the most appropriate foundation for its fundamental models. However, Apple will retain control over data privacy: Apple Intelligence will continue to run on Apple devices and in a secure private cloud, meeting the company’s privacy standards.
Financial markets immediately reacted to the news. Shares of Google’s parent company, Alphabet, rose about 1%, allowing the company to briefly reach a market capitalization of $4 trillion, joining the club of Nvidia, Apple and Microsoft. Apple shares remained steady.
Experts see the move as strategically important for Apple, which has recently faced criticism for lagging behind in incorporating AI features into its products. The company was previously forced to delay a Siri update due to technical issues, which an Apple executive called a “horrible” situation. Wedbush analyst Dan Ives said the partnership was “badly needed” for Apple as it strengthens its AI strategy and accelerates development through 2026.
The partnership was a “much-needed” one for Apple as it strengthens its AI strategy and accelerates development through 2026.
The amount of the deal was not disclosed, although Bloomberg previously reported that Apple could pay Google about $1 billion annually for access to Gemini. At the same time, Apple made a personnel change, appointing Google and Microsoft veteran Amar Subramanya as vice president of AI, replacing John Giannandrea.
Apple also made a personnel change, appointing Google and Microsoft veteran Amar Subramanya as vice president of AI, replacing John Giannandrea.
The agreement could raise questions from antitrust regulators, given the companies’ existing search collaboration, which has previously been recognized as part of Google’s monopoly practices. Last year, a court allowed Google to continue paying Apple for its status as the default search engine on the iPhone, which drew criticism from competition advocates.
