Threads has moved to Threads.com – now the official address of the platform

The social network has finally resolved an issue that has plagued Threads since its launch: the web version of the platform is now available at the full Threads.com address. The move from Threads.net took place on April 24 – and for the brand, it’s not just a URL change, but an important step toward strengthening its digital identity.

Threads is an alternative to X (formerly Twitter) that Mark Zuckerberg introduced in the summer of 2023. The app quickly gained momentum, reaching 100 million users in just five days. The project received strong support from the very beginning: close integration with the social network for photos and the resources of one of the largest IT giants provided it with an explosive start. However, the lack of a “classic” .com domain remained a weak link.

At launch, Threads’ web version was hosted at Threads.net because the Threads.com domain was owned by another business, a startup developing an alternative to Slack. Users who mistakenly clicked on Threads.com did not go to the social network, but to the website of a third-party project. The startup was later acquired by Shopify, and in the fall of 2024, experts noticed that Threads.com’s Whois had been updated to list a corporation from Menlo Park, California, as the new owner.

How much exactly the domain was worth has not been officially disclosed. But it’s now fully at Zuckerberg’s disposal: starting April 24, users typing Threads.com into their browser will be taken directly to the web version of the social platform.

Threads noted the transition in an official blog post, accompanying it with a description of the new features. While X’s competitors, such as Bluesky and Threads itself, have yet to achieve mass acceptance, many users are looking for alternatives due to the controversial decisions of Ilon Musk, the current owner of X (Twitter). And while the new domain alone won’t provide leadership, numerous studies show: users trust .com sites more than any other domain zones.