Apple is preparing a MacBook Pro with an M5 chip, but is promoting the current model for now

Apple has already completed the transition to the M4 chip in its MacBook lineup with the recent release of the MacBook Air M4. But the company isn’t about to relax – it’s expected to release a new MacBook Pro with an M5 processor as early as this fall.

Promo Focus on the Current MacBook Pro

The M5 release is still a long way off, and to keep the audience’s attention, Apple has released two new commercials focusing on the chips of the current MacBook Pro. The focus is on the optional nano-texture display and the impressive battery life.

Nano-textured display: minimum glare, maximum style

One of the videos shows off a nano-texture display that minimizes glare – whether it’s a sunny day or bright office light. Apple uses laser processing of glass at the nanometer level to diffuse light. Such an option makes the screen much more comfortable, but it also costs $150 more.

An option like this makes the screen much more comfortable, but it also costs $150 more.

Up to 24 hours of battery life

The second video is all about autonomy. In it, the hero loses a charge but keeps going – the battery just doesn’t let you down. According to Apple, the MacBook Pro with the M4 chip provides up to 24 hours of video streaming or 16 hours of web surfing, a Mac record.

Advertising campaign for newbies

Interestingly, both ads lead to Apple’s “Mac Does That” page – it’s aimed at users who haven’t owned a Mac before. This hints that Apple is now targeting new customers rather than convincing current MacBook owners to upgrade to the M4.

And that’s why Apple is now targeting new customers rather than convincing current MacBook owners to upgrade to the M4.

What to expect from M5 and M6?

The M5 is expected to bring gains in multitasking, overall speed and autonomy, but is unlikely to be a must-have upgrade for owners of M4, M3 or even M2 models. But the next step, the M6, promises to be a real breakthrough: it’s rumored to get Apple’s built-in modem, improved power efficiency, and could debut in a complete redesign of the MacBook Pro.