Users surveyed believe Samsung is doing the bare minimum to compete with Apple

A majority of survey participants said Samsung is limited to minor annual improvements with no notable innovations.

According to a recent survey, nearly 85 percent of respondents believe Samsung has been doing only the bare minimum necessary in recent years to maintain its market position and compete with Apple. A little more than 10 percent of participants believe the company is doing enough, and less than five percent found it difficult to answer.

Another 10 percent of participants believe the company is doing enough, and less than five percent found it difficult to answer.

Survey Results and User Reactions

The majority of voters believe Samsung’s annual flagships don’t differ much from each other and don’t show meaningful changes. Against this backdrop, users are increasingly expressing complaints about the company’s failure to offer new features, and some features – such as those related to the S Pen – are becoming a cause for debate on online platforms.

Samsung’s annual flagships are not different enough and don’t show any meaningful changes.

Additional dissatisfaction is caused by the removal of certain features and the repetitiveness of the design. This contrasts with market expectations after Apple’s announcements, which are perceived as more radical changes to the product lineup.

Market expectations are also being contrasted with those after Apple’s announcements, which are perceived as more radical changes to the product lineup.

Flagship models and audience reactions

Some users point to models like the Galaxy S25 Ultra, which they see as “just another” iterative update. At the same time, some of the audience notes that the company is still listening to what customers want in certain categories. They cite the Galaxy Z Fold 7 as an example, which has received positive reviews due to design updates and market demand.

Also attracting attention is the upcoming 2nm Exynos 2600 processor, which users expect could be a step forward for the next-generation Galaxy S26. However, the general sentiment among respondents is that Samsung needs more prominent development of its flagship devices.