Telegram started showing ads between posts in channels
By ForGeeks Advertising blocks used to be placed only after all posts, but now they can appear between them. The changes were announced by MTS representatives. The changes apply to ads placed via the Telegram Ads platform supported by the MTS Marketer and Marketer PRO services.
Telegram Ads.
Automatic application of the new format
The new ad display format is applied automatically to all ad campaigns and requires no additional customization by advertisers. The updated display supports all ad formats, including text blocks, banners and videos.
History of Telegram’s ad launch
Telegram introduced native advertising in October 2021. Ads are shown to non-Premium subscription users in public channels with an audience of 1,000 subscribers or more. Until recently, ads were exclusively placed after all posts.
Telegram has also introduced in-app ads.
Advertising Platform Development
In October 2023, MTS announced a partnership with Telegram that supposedly allowed the operator to target ads to its subscribers’ numbers. However, Telegram representatives denied the claim.
MTS has also announced a partnership with Telegram, which allegedly allowed the operator to target ads by subscriber numbers.
In September 2024, Telegram Ads introduced support for multimedia formats. Advertisers now have the ability to upload images in PNG and JPEG formats, as well as videos and animations in MP4 format up to 20MB and lasting from 3 to 60 seconds.
Thereby, Telegram continues to evolve its advertising platform, offering new tools and formats to better engage with audiences.
