Samsung is once again the top TV brand in the world
By ForGeeks Samsung remains the world’s largest TV manufacturer for the nineteenth consecutive year. According to Counterpoint Research, the South Korean giant has once again topped the TV vendor rankings for the fourth quarter of 2024. However, the company is losing ground in the premium model segment.
Market Share and Competition
Samsung held 16% of the global TV market in the fourth quarter of 2024, the best share among all brands. TCL came in second place with 14% share, while HiSense came in third with 12%. LG and Mi ranked fourth and fifth with 10% and 5% share respectively.
LG and Mi were in fourth and fifth place with 10% and 5% share respectively.
Despite leading the overall ranking, Samsung saw its share in the premium segment fall. While the company controlled 41% of the high-end TV market in the fourth quarter of 2023, a year later that figure has fallen to 29%. The main competitors were TCL and HiSense, which are actively building up a presence in the category.
Samsung’s main competitors are TCL and HiSense, which are actively building up a presence in the category.
New technologies and AI features in Samsung TVs
The company unveiled new QD-OLED, Neo QLED, QLED and The Frame series of TVs at CES 2025. One of the major innovations was a unique anti-reflective technology that reduces reflections while maintaining rich black color.
A unique anti-reflective technology that reduces reflections while maintaining rich black color.
Samsung also emphasized artificial intelligence. The new TVs include AI features as part of Samsung’s Vision AI platform, which should improve picture quality and usability.
Samsung has also emphasized artificial intelligence.
Despite falling share in the premium segment, innovative technology and product lineup expansion could help Samsung strengthen its position in the TV market in the coming years.
