Dell, Microsoft and Lenovo are bringing laptops into the U.S. en masse amid the threat of new tariffs
By ForGeeks In light of the impending import tariff hike, which covers nearly every region of the world, laptop makers Dell, Microsoft and Lenovo are urgently increasing shipments to the U.S. in an attempt to fill warehouses as much as possible before the new rules go into effect.
The situation is especially acute around China, where most of these devices are made. Currently, the tariff on Chinese goods is 125%, and analysts say it’s likely to continue to rise. The Chinese side, for its part, has said it will continue to retaliate.
President Donald Trump, in announcing the new duties, gave a 90-day reprieve to most countries (except China) as some agreed to renegotiate trade terms with the US. The pause gave companies temporary relief and more time to plan strategically.
Apple also resorted to a similar tactic: the company rushed additional products into the country to continue selling devices at the same prices. Not all companies reacted in time – Framework and Razer, for example, were forced to completely halt laptop sales in the U.S.
Apple also resorted to similar tactics, bringing in additional products in an emergency to continue selling devices at the same prices.
Dell, Microsoft and Lenovo will be able to continue selling at the old prices using existing inventory, but it’s only a temporary solution. Once inventory runs out, manufacturers will either have to raise prices significantly or absorb some of the cost.
Dell, Microsoft, and Lenovo will continue to sell at the old prices, but this is only a temporary solution.
The main purpose of the new duties is to force companies to move production to the United States. However, industry experts say such a move is unlikely: It would cost too much and lead to a permanent increase in product prices.
