Auto.ru enriched new car ads with discounts from dealers, reviews and testimonials
By ForGeeks In the new cars section of Auto.ru, dealers now reveal the discounts available to buyers – the maximum size and their details. We’ve also added expert reviews and feedback from owners who have already had a chance to explore the features of the new models firsthand.
The new car section on Auto.ru is now available to dealers.
This year the Russian automobile market is demonstrating a noticeable growth, the consequence of which was a significant increase in dealer inventories. Compared to September 2023, 25% more offers were published this September, and the number of offers doubled compared to January last year. Sellers are again ready to fight for the attention of buyers and therefore offer a wide range of discounts that make the purchase more profitable. And according to a survey of Auto.ru users, for 68% of them price is a key factor in choosing a new car.
Finding a new car on Auto.ru is easy. Special filters allow you to choose suitable options from tens of thousands of ads. Now, in addition to information about the technical characteristics of the model, the ad card contains detailed information about discounts for trade-in, credit and insurance, as well as information about the maximum benefit that the dealer is ready to provide to the buyer. The service moderates and tracks the relevance of discounts. Thus, even before visiting the dealership, the buyer will understand what discounts can be discussed with the dealer to purchase a car on the most favorable terms.
In addition to information on how to make the purchase of a new car more profitable, users of the service now have the opportunity to learn about the nuances of operation of a particular model before buying. The request for this information is especially relevant among Russians who are considering a model of one of the Chinese brands as their next car. According to a fresh ROMIR survey, 67% of respondents said they would like to get more information about Chinese cars. To solve this problem, Auto.ru has expanded the content of the car catalog. It features articles and video reviews from Auto.ru Magazine experts, which cover 95% of all new models available for purchase. In addition to expert opinion, you can study the real reviews of owners, which are published in the service’s logbook. Thus, the user of the service gets at his disposal an additional tool, which will be useful for making an informed decision on the purchase.
